At Herfah,
We embark on our creative journey with the Asir Collection, inspired by the geometric patterns of Al-Qatt Al-Asiri, one of the most remarkable forms of abstract art originating in the Asir region، Al-Qatt Al-Asiri is more than just traditional decoration; it is a vibrant artistic language that narrates the stories of the community and preserves its history through its vivid colors and unique geometric designs،This art form has even been inscribed on the World Heritage List as a vital part of Saudi Arabia›s cultural identity.
Our work doesn’t stop at preserving heritage.
We have reimagined these patterns and lines in contemporary designs that reflect the enchanting beauty of Asir›s natural landscapes...
In the past,
the women of Asir mastered this art, adorning the interior walls of homes with its intricate details, while the men carved abstract engravings on doors and windows from the outside, turning every house into
a timeless masterpiece،
These engraved and decorated motifs have become an integral part of the region›s rich heritage, representing authenticity and narrating ancient stories rooted in everyday life.
Carvings on Doors:
Timeless Memories
As you wander through the ancient villages of Asir, your eyes are drawn to the old wooden doors adorned with meticulously carved patterns،
These carvings are symbols that reflect the stories of past generations, showcasing their exceptional craftsmanship, artistic touch, and expression of their unique heritage، The decorated doors stand as silent witnesses to
a long history of art and creativity.
Geometric and
Symbolic Designs
The homes of Asir are characterized by captivating geometric designs on their windows and doors, adding
an air of authenticity and beauty to the structures.
Stone is primarily used in constructing the walls, while intricately carved and decorated wooden windows are incorporated, serving as a hallmark of traditional architecture.
We drew inspiration for the Asir Collection designs from the breathtaking
nature that surrounds Asir from the stones of its deep valleys and its heritage villages to its towering mountains, wildflowers, and cloudy skies.
This natural harmony became the creative muse for every piece we present.
At Herfah,
we reimagine the history of Al-Qatt Al-Asiri art with a contemporary touch, preserving its traditional spirit while delivering exceptional quality and tangible elegance. Each piece is more than just a work of art; it is part of a story passed down to future generations.
At «Herfah»
Every art piece in the Asir Collection is a timeless masterpiece in its own right.
Crafted from the finest porcelain, skilled artisans have meticulously carved
Al-Qatt Al-Asiri patterns with unparalleled precision and mastery.
These pieces are hand-painted in colors inspired by the beauty of Asir, ensuring that each one is unique and possesses its own distinct charm.
To preserve and sustain these artworks, they have been fired at temperatures reaching 1,250 degrees Celsius, ensuring the colors remain vibrant and unaffected over time...
Ahmed Abdullah Al Amri
Founder of Herfah,
a designer and photographer deeply passionate about art, architecture, and the rich heritage of Saudi Arabia.
This collection is inspired by the heritage of Asir and my personal story rooted in my village, nestled at the foothills of Jabal Harfa in Bani Amr.
Since childhood, I have been surrounded by traditional carved patterns that adorned the doors and windows of my grandparents› old homes.
These intricate designs ignited within me a profound passion for art that reflects the identity of the region.
My admiration for Al-Qatt Al-Asiri grew, with its vibrant colors, diverse geometric patterns, and meticulous details.
For years, I took it upon myself to introduce the world to this unique artistic heritage and to present it in a manner befitting the grandeur, diversity, and depth of Saudi Arabia’s heritage and history.
From this deep passion, the Asir Collection was born in it, I combined traditional carved motifs found on ancient doors and windows with the art of Al-Qatt Al-Asiri, creating designs that seamlessly blend the region›s heritage with the beauty of nature, all in a contemporary artistic style.
Asir The Muse of Beauty
All the photographs in this art project were captured through my lens,
reflecting my boundless passion for the breathtaking beauty, rich history, and unique heritage of Asir.
This land, with its enchanting landscapes and authentic architectural character, has profoundly influenced my journey as a photographer and designer with
a deep appreciation for Saudi art and heritage.
This inspiration is embodied in every piece of the Asir Collection.
In this art project, I have carefully documented the places that shaped the soul of this collection, capturing their unique hues and intricate details that have added a distinctive character to my artistic work, reflecting the beauty of the region›s nature and heritage.
In the realm of photography,
I have always been captivated by intricate details the ones that carry a unique charm within them, Observing the stones, mountains, skies, and flowers,
I found an indescribable divine harmony in their gradients and balance.
It felt as though Allah, the Creator of the heavens and earth, had blessed me with the ability to perceive and sense this beauty, uncovering its secrets.
Nature became a mirror of the Creator’s magnificent artistry and an endless source of inspiration for me.
I believe that true beauty lies in the smallest details,
and this is what I aimed to convey through my photography and art, This collection stands as a testament to the greatness of the Creator and the unparalleled beauty of Asir’s nature.